1. Scope of the Privacy Policy

American Soccer Now LLC (“ASN”) appreciates the importance of your privacy. This Privacy Policy tells you what information we collect about you when you visit this website (our “Site”) or use an online application that contains a link to this Privacy Policy. Our Privacy Policy also tells you how we use, share and protect this informa- tion; what choices you have about how this information is used; and how you can access and update this information. Our Site offers certain content, activities, games and services, which are referred to as the “Services.” This Privacy Policy applies to information collected on the Site where this Privacy Policy is posted. Certain aspects of this Privacy Policy also apply to the personally identifiable information we collect offline.

For purposes of this Privacy Policy, “personally identifiable information” means information that identifies and can be used to contact a particular individual, such as name, postal address, email address, and phone number. When other information, such as email newsletter choices, or product purchases, or consumer preferences, is asso- ciated with personally identifiable information, this other information also becomes personally identifiable information.

2. Information We Collect

2.1 Information You Provide Directly to ASN

If you are interested in obtaining information, products or services from ASN, or in participating in certain activities on this Site, you may need to provide us with information about yourself. For example:

• If you register or login with the Site, you may provide information including your name, email address, twitter handle, or facebook account information.
• If you order a product from us or one of our affiliates, we may ask for your name, postal address, email address, telephone number and your credit card number.
• If you are ordering a product as a gift for another person, we may ask you for that person’s name, postal address and phone number in order to enable us to deliver the gift to the recipient.
• If you participate in an activity such as a survey or sweepstakes, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information that we have obtained about you.
• In addition, we may combine personally identifiable information that you have provided to us with other information that is publicly available or that we receive from other sources.


2.2 Information We Collect Automatically

In addition to information you choose to provide to us, we also use standard Internet technologies to collect automatically certain additional information. For example:

• IP Address. When you come to our Site, we collect your Internet Protocol (“IP”) address, which identifies the computer or service provider that you use to access the Site. We may use IP addresses to collect information regarding the frequency with which specific visitors visit various parts of our Site. We may combine this information with personally identifiable information that we have collected to make our Site and our communications to you more targeted to your interests.
• Cookies. Our Site also uses cookies. Cookies are small text files that are stored on a user’s computer and allow websites to remember information about users. We use cookies for a variety of purposes in order to enhance the quality of our Site. We use transient (also called “session ID”) cookies to provide continuity from page to page. A session ID cookie expires when you close your browser. We also use persistent cookies. Persistent cookies allow certain parts of our Site to recognize your browser when you return after your first visit to that part of our Site. Cookies allow us to personalize your return visits to our Site and to save you time during certain activities. You may have the choice to set your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. It is up to you whether to allow us to send you cookies. However, if you do not accept cookies from us, your ability to use some areas of our Site will be limited.
• Web beacons and other technologies. The Site uses other tracking tools, including web beacons. Web beacons are images on the Site (or in emails that the Site sends to you) that help us determine what parts of the Site you have visited, whether you have opened an email that we have sent to you, or otherwise to measure the effectiveness of the Site. These technical methods may involve the transmission of information directly to us or to a service provider authorized by us to collect information on our behalf.

The information we collect automatically may be combined with information that is personally identifiable so that we can make our Site and communications more interesting to you.



2.3 Third-Party Online Advertising

We may use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see: http://www.networkadvertising.org/managing/opt_out.asp


3. How We Use the Information We Collect

ASN may use information that we collect about you for a variety of business purposes, including: to maintain and manage your account, deliver Services that you have re- quested, and enhance your experience on our Site; to process and track your product or service orders and provide the services you request; to communicate with you about the Site or other products or services in which you may be interested, or to respond to your inquiries or comments; to perform business analyses or for other purposes to improve the quality of our business, the Site, and the products and services we offer; or in accordance with your consent.

4. Information Sharing and Disclosure

We take very seriously our responsibility to maintain your privacy with respect to your information. We will therefore share that information only with the following en- tities, and only under these circumstances: with entities that provide services on our behalf, including Site development, maintenance and support, payment processing, product delivery, email distribution, and promotions management, only to the extent that these entities need the information to perform their services or as required by law, unless any additional use or sharing of the information is separately permitted under another provision of this Privacy Policy; with identified entities whose products or services you specifically use or request to receive while you use the Site; with other selected third parties so that they may send you promotional materials about goods and services that they offer, but you have the opportunity to opt out of our sharing personally identifiable information about you as described below in the section entitled “Your Choices,” and we will not share your email address with third parties for promotional purposes unless you specifically agree to such sharing; when we believe that doing so is required by law, may be necessary to protect any person’s property, rights, or safety, or to investigate a potential violation of law, will help to enforce any terms of use or other legal agreement, or will help resolve disputes that arise in the ordinary course of business; or in the event of a corporate transaction, such as a merger, con- solidation, or asset sale; in aggregated or other non-personally identifiable form; or in accordance with your consent.

5. Your Choices

We understand the importance of protecting our customers’ privacy, and we therefore provide you with the opportunity to opt out of having your personally identifiable information used or disclosed for certain purposes.

You can opt out of receiving promotional communications from ASN and our Affiliates and our licensees, or request that we not share personally identifiable information about you with third parties for the third parties’ marketing purposes, by contacting us at:

American Soccer Now LLC

Attn: Business Affairs – Opt Out

175 Varick Street

New York, NY 10014

Telephone: 646.419.4865

email: legal@americansoccernow.com

Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications in error after expressing an opt-out preference, please let us know so that we can investigate the situation.

6. Third Party Sites

If you click on or interact with a hyperlink or advertisement that you find on the Site, you may leave our Site or send information to a different website. Our Privacy Poli- cy does not apply to your interactions with other websites, even if you find a link to them on our Site, and so you should read the privacy policy of the third-party website provider to see how your personally identifiable information will be treated on its site.

7. Information Security

The security and confidentiality of your information is extremely important to us, and we take a number of steps to safeguard any personally identifiable information or credit card information that you provide to us. We use data encryption technology to help protect against loss, misuse or alteration of your credit card information. Secure Socket Layers (SSLs) encrypt the credit card information sent between your computer and our database. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy.

8. Personally Identifiable Information Contained in User Content

Some sections of our Site may allow users to post or transmit messages, comments, screen names, computer files and other materials. If you choose to make personally identifiable information public through these Services, ASN will consider that information public and will not limit its disclosure in the manner described here.

9. Changes in this Privacy Policy

We may amend this Privacy Policy at any time by posting the most recent version of the Policy on the Site, along with an indication of the date on which the Policy was amended most recently. If we make any material changes in the way we collect, use, or share personally identifiable information that we collect about you through the Site, we will notify you by sending you an email at the last email address that you provided us or by prominently posting notice of the changes on the Site. In any event, changes to this Privacy Policy may affect our use of personally identifiable information that you provided us prior to our notification to you of the changes.

10. Contact Us

If you have questions or wish to send us comments about this Privacy Policy, please write us at:

American Soccer Now LLC

Attn: Business Affairs – Privacy


175 Varick Street

New York, NY 10014

Telephone: 646.419.4865

email: legal@americansoccernow.com