Major League Soccer
Filings, Connections Suggest Name for Miami MLS Team
Somebody get this man a shirt! Perhaps one with a Miami team name and logo emblazoned on it. ASN contributor Josh Deaver looked into one possible name for David Beckham's new MLS franchise.
BY
Josh Deaver
Posted
February 27, 2014
3:44 PM
Editor's note: This is an update to an earlier Josh Deaver piece posted on American Soccer Now. AN ALLEGED DESIGN CONCEPT for David Beckham’s Major League Soccer franchise in Miami, tentatively slated for debut in 2017, was recently leaked online. Black, Teal and Fuchsia, it screams South Beach. And with an instantly recognizable name like “Miami Vice”—one whose place in the cultural zeitgeist is comparable to that of its owner—it seems like a perfect fit.
The problem with the Miami Vice concept is just that: it's a concept. Buzz-worthy and eye-catching as it may have been, one wonders how far a nod toward an unfortunately canonized television show could carry a brand with global ambitions. Especially one attached to a sporting icon such as Beckham.
The notion that Major League Soccer would float “Vice” as a possible team name on its own website—thereby killing any P.R. payoff of a future reveal—further speaks to the unlikelihood of seeing the design brought to fruition. Beckham's publicist, Simon Oliveira, likewise took to social media to lambast the report, calling it "hogwash."
“Vice” may not be the answer, but the question remains the same: What will David Beckham call his Miami MLS franchise?
The Palm Beach Post, which originally released the concept art, reported that three names are currently under consideration for the Beckham Group: Miami Vice, Miami Current and an "undisclosed name tied to a corporate sponsor."
If true, newly uncovered information seems to indicate the the last of these three as the most likely outcome.
A trademark filing, submitted in June 2013 by InteliSport Inc., appears to signal a new incarnation of Miami's once-shuttered MLS franchise—Miami Fusion FC.
But what do we know about InteliSport, and how does it connect to David Beckham?
A cursory search for the organization yields nothing but the above filing—which serves as the only trademark registered with the company. A similar filing to secure the web domain MiamiFusionFC.com was also officially registered by the group in November. The trademark claim mentions one man by name, West Palm Beach attorney Mark Passler, but otherwise there is sparse information on what InteliSport actually is.
The only piece of relevant data comes with the primary address included in the trademark claim, one which can be directly linked to Aventura, Florida technology outfit, the Inteligensa Group, a company that specializes in the "design and implantation of identification and payment systems." Coincidently or not, one of its products is known as the "InteliSport," a turnstile ID reader for use at sporting events.
With no independent contact information of its own, as well as being officially registered in the Virgin Islands, all signs point to InteliSport Inc. acting as an off-shore holding company for Inteligensa.
The web domain registration for MiamiFusionFC.com only confirms the connection.
Registered to one Giuseppe Cipollitti, the listed administrator information is abridged to contain only the registrants’ name. However, other domain filings—submitted simultaneously by InteliSport—for MiamiFusion.info (along with .net and .biz), list a second mailing address as well as a previously unconnected e-mail account and Miami-area telephone number.
The Gmail account listed as the primary billing address is confirmed as belonging to Inteligensa president Venanzio Cipollitti, whose middle name is Giuseppe. The attached phone number, listed in multiple locations as a contact number for Mr. Cipollitti, went to an unidentified voicemail. A nearby Coral Gables address is attached to a law firm previously used by Inteligensa when applying for LLC status in 2009.
When reached for comment on any possible connection between his filings and David Beckham’s Miami MLS franchise, Cipollitti offered the following response via e-mail: “Miami Fusion FC is a major professional sports project. We cannot provide any further information for now.”
The tangible connection between InteliSport, Inteligensa, and David Beckham is revealed through the aforementioned Mark Passler. Listed as a correspondent on the initial trademark filing, Passler, an entertainment law and intellectual property specialist, is currently employed by high-powered Miami law firm Akerman Senterfitt LLP. In November, the Miami office of Akerman registered as official lobbyists for Beckham Brand Limited; since utilizing their local connections to help facilitate his recently announced partnership with MLS. It was a move that forced Miami Downtown Development Authority board member Neisen Kasdin—also a partner at Akerman—to recuse himself from recent discussions regarding the proposed stadium project at the PortMiami site.
A state of Florida corporate registration for Miami Fusion FC LLC, filed three weeks after the Akerman-Beckham partnership was made official, is also covered in the firm’s fingerprints. While never mentioned specifically in the documents, a copy of the publicly available receipt confirms the account billed for the LLC application as “Akerman LLP-Miami."
Registered through longtime associate Pedro Freyre, the principal address included in the LLC application is one shared by the Akerman’s downtown Miami office—which, as of December, is now also listed as the primary contact information for InteliSport Inc.
If you're following along at home, Miami Fusion FC LLC, InteliSport Inc., and Akerman Senterfitt are all currently registered in the same location.
February 27, 2014
3:44 PM
